Vietnam, 16 July 2019 - Motor Image opened its brand-new showroom, workshop and warehouse in District 7, Ho Chi Minh City today in conjunction with the launch of the all-new Subaru Forester in Vietnam. The award-winning fifth-generation Forester, renowned for its safety features and driving dynamics, is built on the Subaru Global Platform.
The new showroom in District 7 integrates technological and lifestyle elements to elevate the customer experience. Innovative new features have been added to allow customers to familiarize themselves with their favourite Subaru cars. The new showroom features Augmented Reality (AR) and Virtual Reality (VR) technologies. AR lets customers select various colour and trim options, while the VR headsets offer customers a 360-degree view around and inside the vehicle. This will allow customers to experience the vehicles up close, even if the cars are not displayed at the showroom.
There is also a new workshop and warehouse occupying nearly 4,500m2, located less than 1km away from the showroom. Aftersales services include maintenance, paint and parts sales. The warehouse will enable a wider range and quantity of genuine Subaru parts to be stored for supply to all of Vietnam.
In addition, Motor Image announced that it plans to expand its network and open another five showrooms in Vietnam by the end of the year. There are currently seven Subaru showrooms across Vietnam, including Hanoi, Ho Chi Minh, Ha Tinh, Hai Phong, Da Nang and Can Tho.
“Consumer tastes have evolved since we first introduced Subaru cars to Vietnam 10 years ago. The all-new Subaru Forester is an award-winning car with outstanding safety features. We are offering this premium product at a very competitive price, as the cars are assembled in our own plant in Thailand. We are confident this model will help us expand our brand presence in Vietnam.” said Mr Glenn Tan, Deputy Chairman and Managing Director, Tan Chong International Limited.
The Subaru Foresters sold in Vietnam are assembled in Thailand by Tan Chong Subaru Automotive (Thailand) Limited (TCSAT). Production standards and processes in Thailand meet the same stringent levels as in Japan. High-performance robotics are used to ensure superior quality. In addition, quality control checks take place during and throughout the assembly process to ensure that every car produced at TCSAT is safe, comfortable and reliable.
Underpinned by the four hallmark Subaru Core Technologies, the Subaru Forester boasts numerous improvements over its predecessor, which contribute towards optimised handling, maximum comfort and enhanced safety. The four Subaru Core Technologies are: Symmetrical All-Wheel Drive, horizontally-opposed Boxer engine, Subaru Global Platform and advanced EyeSight driver-assist technology.
Built to last, the body of the all-new Subaru Forester is made extensively of high-strength steel that promises durability and rigidity, befitting the rugged abilities of an all-purpose SUV. The raised body, new claddings, protruding underguards, headlights and taillights with beautiful and subtle details enhance the robustness and sophistication of earlier models. Design tweaks and the move to the Subaru Global Platform also mean that the all-new Forester has a 30mm longer wheelbase and 33mm more rear legroom compared with the previous model.
As part of the launch celebrations, Motor Image is offering comprehensive warranty coverage for new Subaru cars for up to five years or 100,000km (whichever is earlier) from July 2019. This warranty is applicable for the all-new Subaru Forester and other models distributed by Motor Image and its authorised dealers in Vietnam. Owners who buy new Subaru cars from 1 July 2019 will be eligible for this programme. Terms and conditions apply.
The all-new Subaru Forester won the 2019 Grand Prix Award for earning the highest score in the Japan New Car Assessment Program (JNCAP) collision safety performance assessment conducted by the government of Japan. The all-new Subaru Forester has also received the Advanced Safety Vehicle Triple Plus (ASV+++) rating, the highest rating in the 2018-2019 JNCAP preventive safety performance.
With just the right amount of ruggedness and enough space for the whole family and gear, the all-new Subaru Forester was built to handle adventure with style and grace. The all-new Subaru Forester has a sophisticated interior that comes with thoughtful features.
Three versions of the all-new Subaru Forester will be available to order at launch. Motor Image is currently running a special promotion until 31 Aug.
Immediate deliveries available for select variants.