Singapore, 14 January 2016 – Motor Image, the exclusive distributor of Subaru vehicles in the Southeast Asian region, today launched the all-new MY16 Subaru XV at the 2016 Singapore Motorshow. With the goal of enhancing the previous generation Subaru XV, the all-new MY16 Subaru XV offers customers with improved aesthetics, better driving dynamics and new features.
"With the launch of our new car we have also launched an integrated brand campaign to tell the story of the Subaru XV, a bold car that can handle anything and do it in a fun way. The "Unpark Your Life" campaign is designed to encourage people to put their life in motion and connect with their passions. We have also developed the Unpark Icon which is a symbol for all those that want to escape the mundane. It's a little nod to the unconventional, a symbol for all the fun you can have when you live life unparked. It will be used throughout our campaign and uniquely embedded in the XV itself to remind you of the possibilities." said Mr Glenn Tan, Executive Director of Tan Chong International Ltd.
Since its debut in 2011, the Subaru XV has built confidence in drivers all around the world with its stylish aesthetics, performance and safety. The all-new Subaru XV aims to build on the vehicle's core values and further enhance the overall driving experience. With modifications and upgrades to the interior and suspension of the new model, this results in an energetic crossover vehicle that blends urban living with an active lifestyle, offering consumers with a stable and better handling vehicle.
Subaru's renowned 1.6-litre Horizontally-Opposed Boxer Engine offers an enjoyable, responsive drive coupled with excellent fuel economy. Producing 114PS and 150Nm of torque, the all-new Subaru XV is able to achieve 6.3litre/100km. The dampers for both front and rear suspension have also had their pitch rate lowered, which further improves stability, resulting in a smoother and more comfortable ride. With the combination of Subaru's All-Wheel-Drive system and the lower centre of gravity achieved from Subaru's boxer engine, it allows the vehicle to safely manoeuvre across any terrain.
The all-new Subaru XV features Subaru's unique hexagon grille and C-shaped headlights have been incorporated into the design of the vehicle, coupled with sharper contour lines running along the front bumper, headlights, fog-lights and tail-lights. Interior aesthetics have also been enhanced with a premium cluster display to greet the driver upon entering the car, alongside quality leather wrapping around the seats and shift boot. The interior accentuate finesse in the smallest parts such as the orange stitching finish and a redesigned steering wheel for a comfortable grip.
Additionally, noise from inside the cabin has been reduced due to the adoption of a sound-absorbent material throughout the car, further minimizing the intrusion of vibrations and engine, wind and road noise into the cabin. This provides customers a quieter and more comfortable environment, improving the car's ride quality.
Safety is the core of every Subaru vehicle. With Symmetrical AWD, combined with Vehicle Dynamics Control (VDC) system, the Subaru XV's handling remains nimble and smooth, regardless of the conditions of the road. Exceptional all-round safety instils confidence and security in drivers when they are behind the wheel of a Subaru vehicle.
Since its debut, the Subaru XV has also won full "Five Stars" in the various global automotive safety tests such as: Japan New Car Assessment Program (JNCAP), European New car Assessment Programme (Euro NCAP), Australasian New Car Assessment Program (ANCAP) and Top Safety Pick+ for Insurance Institute For Highway Safety (IIHS) in the USA.
The all-new Subaru XV is available for booking at the following Subaru Showrooms across Singapore – 25 Leng Kee Road and 19 Lorong 8 Toa Payoh from January 2016 onwards.