Unleash Your Desire.
We follow our love of technology, so you’re free to follow your heart. With a passion for performance and unyielding commitment to safety, we make sure you’ll always drive comfortably and confidently.
We put Symmetrical AWD in nearly every Subaru because four wheels working together gives you more control. And more control keeps you safer.
The innovative Boxer Engine—at the heart of every Subaru for over 50 years—has evolved to achieve an incredible balance of performance and efficiency.
The safe and smooth ride you deserve requires an innovative framework like the Subaru Global Platform.
We didn’t want to send you out into an unpredictable world all alone, so we’ve built you an intelligent and vigilant co-pilot.
Safety technology that shows we care about protecting you and your passengers as much as you do.
It only takes three letters to spell excitement. Rally born and bred, our legacy continues.
Our innovative Subaru Global Platform has helped the Forester win the JNCAP 2018-2019 Grand Prix Award.
LEARN HOW SGP HELPS KEEP YOU SAFEEyeSight Driver Assist Technology has earned the Forester, Impreza and XV the Advanced Safety Vehicle Triple Plus award in Japan’s 2018-2019 New Car Assessment Program (JNCAP).
LEARN HOW EYESIGHT HELPS KEEP YOU SAFEThe unbeatable traction and outstanding control offered by SAWD helped Subaru rank #1 for owner satisfaction on the American Consumer Satisfaction Index.
LEARN HOW SAWD GIVES YOU CONTROLThe superior balance achieved by the Boxer Engine’s lower centre of gravity helped drive Newsweek to name Subaru as one of the Most Desired Automotive Brands.
LEARN HOW THE BOXER ENGINE IMPROVES YOUR DRIVEFrom the inside out, your safety is the foundation for every design decision we make. Our dedication to providing peace of mind has earned us best-in-class safety ratings all around the globe.
DISCOVER OUR SAFETY FEATURESOur motorsports heritage has made STI (Subaru Tecnica International) the gold standard in performance engineering, recognised throughout the world.
DISCOVER WHAT DRIVES US